A Brief History of Mirador
You might be wondering. What does Mirador mean anyway?
The roots of our name, like our company, lie in Pleasanton. A few years ago, our Founder, Don Garman, was walking his dog Rosie around the neighborhood while listening to Sheryl Sandberg’s book on tape, Lean In. During this walk, he was taken by the Facebook COO’s call to action, “If fear were not an issue, what would you do with your life?” Moments later Don came to an intersection with an interesting street name: Mirador.
This series of events could not have come at a better time. He’d been entertaining the idea of leaving the wirehouse world to strike it out on his own—establishing an independent firm—for a few months, but fear was preventing this from coming to fruition. Would our clients follow us to a new firm? How on earth would we finance this? Are the barriers to entry too high?
When Don did make the move to become an independent advisor, one of the first things he had to do, naturally, was establish an identity for the firm; something that represented the culture of the company and served as a visual symbol for clients to understand how we intended to operate this new venture. This is where the street sign came into play, cementing itself as a cornerstone in the firm’s history.
After admiring the street name, Don learned that Mirador was a Spanish word that translates to “a tower offering a vantage point.” This was an obvious candidate for the firm’s name because both a physical Mirador and the firm’s investment philosophy focus on the ability to see great distances. (You may remember that our flagship strategy is called Longview.)
Don decided an appropriate icon to feature on our logo would be a local, iconic Mirador: Coit Tower.
And there you have it!
We will continue to take the Mirador View as we navigate the markets on our mission to make our clients’ lives more profitable, simple, and fun!
Information presented reflects the personal opinions, viewpoints and analyses of the employees of Mirador Capital Partners, LP, an SEC-registered Investment Adviser. The views reflected in the commentary are subject to change at any time without notice. Nothing herein constitutes investment advice, performance data or any recommendation that any particular security, portfolio of securities, transaction or investment strategy is suitable for any specific person. Any mention of a particular security and related performance data is not a recommendation to buy or sell that security. Mirador Capital Partners, LP manages its clients’ accounts using a variety of investment techniques and strategies, which are not necessarily discussed in the commentary. Investments in securities involve the risk of loss. Past performance is no guarantee of future results. Visit us at miradorcp.com for more information.